Content marketing is a type of marketing that involves the creation and sharing of online material like blogs, videos, and various Social Media posts. Social media is a necessary part of content marketing. In simple words, you can say content marketing is a planned marketing approach focused on creating and spreading valuable and relevant content to attract and retain a clearly defined audience or eventually to drive beneficial customer action.
Content marketing attracts expectations and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps all companies create continual brand allegiance, provides valuable and vital information to consumers, and creates a willingness to purchase products from the company in the future. This relatively different form of marketing does not involve direct sales. Instead of it builds trust with the audience.