Many people are looking for ways to advertise their businesses online in order to reach customers. In this article, we shall then talk about Facebook PPC vs Google PPC – which one is better for your business. If you are one of those people or are simply looking to become more informed, you will love this article.
What is PPC?
Let’s start off by explaining what PPC is. PPC stands for pay-per-click. It is a form of advertising where the advertiser has to pay a price whenever a user on the Internet clicks on the advertiser’s ads. For example, if you click on a picture ad of a clothing store, then that clothing store will then have to pay money because you clicked on its ad. Some other examples could be automobile ads and restaurant ads etc. Services ads are also included.
Now that you have understood what PPC means, you need to know that there are multiple platforms which allow you to use this form of advertisement to reach customers. The most prominent are Google Ads and Facebook Ads, among others like Bing, Twitter and Pinterest, etc. It is Facebook PPC vs Google PPC. Both platforms use PPC.
The words ‘Google Ads’ and ‘Facebook Ads’, and ‘Google PPC’ and ‘Facebook PPC’ shall be used interchangeably.
What is Google PPC?
Google PPC mainly uses text ads to reach out to people who are searching for your product or service on the search engine. For example, if a man searches ‘insurance’ on Google, then ads related to insurance companies will appear at the top of the page.
What is Facebook PPC?
Facebook PPC generally uses visual ads to create awareness about your customers. Due to the great amount of info which Facebook has about its users, you can target audiences with great precision. This was unimaginable before Facebook came along. For a great example, you can now target parents with small children who also like automobile pages on Facebook. That is the amount of precision which is available.
What are the similarities between Google PPC (previously known as AdWords) and Facebook PPC?
Firstly, both platforms have a massive global reach. Facebook’s got over 1.6 billion users while Google has more than 77% of global search volume. Secondly, both networks use geographic targeting to match the right person with an advertisement. This means that ads meant for the USA will only be shown to people whose location is in the USA. In addition, both platforms use the PPC method to charge advertisers whose advertisement is clicked.
Well, what is the most important difference between these two platforms?
The most important difference is that Google Ads helps you find new customers, while Facebook helps new customers find you. Google Ads targets those people who are searching for your business while this is not the case with Facebook ads.
Refutation of a misconception
Before going into explaining the relative advantages and disadvantages of these two platforms, a misconception needs to be refuted. Many people believe that if you are using one platform, you cannot use the other one. For example, if you are using Google PPC, you cannot use Facebook PPC. This is all a misunderstanding. Both Google Ads and Facebook Ads can be used together for reaching your customers. This has already been done successfully.
What are the advantages?
Let’s now discuss the advantages of both platforms.
As mentioned before, you can use Facebook for very high-precision advertisements. Secondly, you can use Facebook for much more attractive advertisements because it is mainly visual. Videos and graphics can be used for more alluring advertisements. Thirdly, Facebook Ads are cheaper in comparison to Google Ads. You can target your audience at a very affordable cost. Not least, a greater variety of formats are available in Facebook Ads in order to target your potential customers. Moreover, Facebook Ads is much better at creating brand awareness if your product is new on the market. Don’t use Google Ads in such a case.
Let’s now talk about the advantages of Google Ads. Google PPC is generally much better at getting you more sales because it targets people who are searching for your product or service. This is where Google PPC beats Facebook PPC. Not only this, but Google Ads ensures a more level playing field because your competitors with larger advertising budgets will not automatically win against you on Google Ads. This is because ads are shown on the Google pages keeping in mind the quality and relevance of the ads, not the money which the advertiser is going to pay. This means you could win against a competitor even if your advertising budget is smaller.
Which platform should you choose for your business?
It all depends on your circumstances and objectives. If your product is a new invention, then you should not use Google Ads because nobody would be searching for your product on Google. Instead, you should use Facebook Ads to build your product awareness among people.
If you have a constrained advertising budget, then Facebook Ads will be cheaper and more practical for you than Google Ads.
On the other hand, if you have the right circumstances, then you could use both Google Ads and Facebook Ads together to launch an advertising campaign. This will require a larger advertising budget though.
Conclusion (Facebook PPC and Google PPC)
We at SEO firm NYC hope that you enjoyed this informative article. If that is the case, then please contact us to launch Google and/or Facebook Ads PPC campaigns for your business. Not everyone has the time or expertise to do this on their own. But we do!