Written By: SEO Firm NYC
A landing page is different from other web pages on your site created or explicitly designed for a marketing or advertising campaign to convert visitors into leads. It is different from other pages on your website. Unlike a home page or web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or purpose, known as a call to action (or CTA).
Here are a few examples of things you might want people to do on your landing page:
- Make a purchase
- Become a lead by submitting a form
- Call you
- Reach out to you via chat
Subscribe to a newsletter or email list
Register for an event
What makes a homepage or web page different from a landing page?
There are a handful of things that set homepages and landing pages apart.
More links on a typical homepage can find at least 10 or 15 links on the homepage. There is often a navigational menu at the top, links in the footer, and many in its content. On a well-optimized landing page, you’ll usually find few links, and sometimes only one because of the link that allows your users to convert.
Your homepage introduces your business and serves as a hub for users to navigate to other corners of your site. Because the homepage has so many jobs to do, its content is often broad and has less specific CTAs. For example (“Learn More”). Since landing pages have 1 goal, they have tailored CTAs. For example (“Download Our Free App”).
A different audience and purpose. Many people who visit your homepage probably haven’t decided what they want yet or searched for the best one. But on the other hand, users who end up on your landing pages have already shown interest in what you offer and are more ready to convert.
How Do Landing Pages Work?
- A person sees a call to action and ends up on a landing page with a form.
- The person fills out a form, which converts them from a visitor into a lead.
- The information from the form fields is then stored in your leads database.
- You can contact them for a charge based on what you know about them.
What makes a landing page most effective?
Create your landing page, or improve your landing page if you already have one? Here are some essential elements that ensure your landing page is working well for you.
Limit Navigation Bar
You’ve brought your targeted traffic to a landing page where they can take your desired action. Don’t distract your visitors! Limit the number of exits from your landing page so that your visitors are focused on filling your form. A key part of removing the website navigation bar elements on landing pages. This helps put the focus back on the content that you’re offering.
See how the landing page below for example there are no navigation buttons to confuse or distract visitors.
Add a share button on your landing page to encourage your website visitors to share your content with their audiences.
If you have a valuable offer or discount deal, your visitors will give up their contact information in exchange for your offer. Ask yourself if your offer is compelling to your visitors, and make sure your landing page demonstrates that value.
Decrease Landing Page Load Time
Landing page load time is essential. It’s a well-proven fact. Even a single second’s delay in page load time can cost your business. So working towards decreasing your page load time of web pages and maintaining an ideal load time is highly critical. Check Your landing Page Load Time Here.
In our company SEO Firm NYC, our team and we significantly understand the importance of landing page service, especially in affiliate marketing; why? Generate more leads, increase sales and money, create more trustworthy visitors who visit your website. The most important thing is that provide awareness of your product to your target audience. In this term, our website creation and development team designed powerful and attractive landing pages by our client’s intent and industry needs and requirements. Feel free to contact us and learn more about our services.
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